our brand philosophy

An updated approach to tanning that prioritizes high performance color with minimal, skin-focused, gentle ingredients. Our products are made to nourish the skin and give it what it needs to develop, and maintain, the healthiest and most natural looking color. Our growing collection of products are intended to seamlessly integrate into your routine, enhance your skin’s health and appearance, and be something you can reach for when you are in need of an effortless dose of summer. 
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our ingredients

We opt for a hydrating, restorative blend of vitamin-rich plant oils and extracts, moisturizing powerhouses, and the highest quality natural tanning actives, while actively avoiding all scientifically proven and controversial toxins, sensitizers and irritants. This includes all synthetic fragrances, essential oils, synthetic colors, drying alcohols, parabens, silicones & PEG’s - ingredients known for irritating and drying out skin, yet found in almost all other sunless tanners.

our committment to sustainability

It is our responsibility as a brand to put sustainability at the forefront of what we do. Our tubes are made with 31% post-consumer recycled (PCR) materials. Our product boxes are FSC certified, made of 100% post consumer waste materials, and are 100% recyclable. We also provide our domestic (U.S based) customers with a recycling program to ensure our customers can easily and correctly recycle their empty packaging. In light of what we are currently doing, we will always be looking for new ways to further reduce our impact on the environment.